Leaving a legacy is a lot more than getting a present-- it's a long lasting memory of your dedication to a cause that is close to your heart. So close, that you chose to make precisely what will be your final present to the organisation.

A recent survey commissioned by the charity consortium Remember A charity discovered that 17% of participants had actually included gifts to charity in their wills, up from 14% in 2013. But the potential for heritage giving is even bigger. Research indicates that by increasing charity wills country wide by merely 1%, a further £ 70 million in legacies might be generated each year.

It seems apparent then, that charities and not-for-profits should invest time and energy in the development of robust, thoughtful and appealing legacy programmes. Regrettably, whether due to the concern of talking about the 'taboo' subject of death, or focus being guided on various other funding streams, too many organisations set up poorly delivered, unexciting legacy programmes, if indeed, they have one at all. In case you are looking at considerably more details on the topic of fundraising counsel this specific site www.giftedphilanthropy.com features a whole lot more superbly written articles with regards to fundraising consultants.

Those non profit organizations that are seeing the rewards of legacy gifts have no doubt spent time and energy in the creation their programme. Effective projects are those which look to the future and concentrate on the transformational impact your gift will make as opposed to mourning the past and the sad nature of death.

Here Are Our Top Five Suggestions To Creating A Transformational Legacy Programme:

1. It's all about the preparation - don't rush in. Just because its national Free Wills Month it does not mean you should launch your campaign now.
2. Suitable literature-- look to the future. Readers ought to feel motivated to make a unique present that will have a fantastic effect on your organisation.
3. Recruit a partner solicitor(s)-- free wills are a wonderful method to motivate givers to make the commitment now, and also provide your programme added validity.
4. Speak to potential givers-- honestly discussing their gift and the location of your work it might be directed to will give the donor the confidence that their gift will certainly be used as they wanted.
5. Continued stewardship-- gifts will usually not materialise instantly after their pledging! Excellent donor stewardship is the essential to ensuring your legacy promises come to fruition in the end.